PANEL DISCUSSION

Brand Engagement in the Web3 Economy

Wednesday, April 6, 2022 | 11:15 am-12:30 pm | 1819 Innovation Hub, Suite 230 | Free

In a web3 economy, corporate platforms with centralized data access are replaced with open-source, blockchain applications and tokens. In this new paradigm, individuals are in control of how much data they share about themselves and with whom they share it. Individuals set the terms for the monetization of their data, image, and activities on the Internet.

 

In this discussion sponsored by the Kautz-Uible Economics Institute, our panelists will share their perspectives on how companies and organizations can engage their customers and navigate a new world of NFTs, cryptocurrencies, and the Metaverse.

Panelists include:

  • John Cunningham, Director of Athletics at the University of Cincinnati.

  • Phil Duncan, Global Design Officer at Procter & Gamble.

  • Sara Celi, Journalist & Best-Selling Author.

The discussion will be moderated by Michael Jones, Academic Director of the Kautz-Uible Economics Institute.

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